The Fillmore

The Fillmore Auditorium is one of Denver’s most iconic music venues, wanted to spruce up their old look.  The main outdoor sign, particularly, needed an update to give the venue a more modern feel. Fillmore chose Freeman to work with them because of our local presence and the ability to support the sign once installation was completed.  We worked with their staff to design a look  that maintained the feel of the original venue, while still being able to bring the sign more up-to-date technology. 

Ultimately we created a signage system with RGB-lit pan channel letters and a static-lit cabinet on top of two 20-foot-by-4-foot EMCs as well as a third EMC over the box office. Rather than using a prefabricated product, the Freeman Signs team imported the parts and manufactured the signage system in-house. In keeping with the classic feel, Freeman Signs also replaced the neon with a flexible LED product for a more energy-efficient and up-to-date configuration.The previous sign was one of those old reader boards where you’d take the letters, put them on a suction cup and hang them in the tracks . “Being able to instantly share and change digital messages and add photos was a really big step forward for them and added to the ambiance of the venue.”

Now that the sign is up, the Fillmore team has been nothing but pleased. The EMC allows the Fillmore to connect with its audience more effectively while retaining the classic neon look.